Choose Your Bar

Every rider has a setup. Every setup tells a story.

The Choose Your Bar collection is a tribute to individuality on two wheels—where something as simple as your handlebar choice becomes part of your identity. Drops or flats, aggressive or relaxed, traditional or experimental… there’s no single right answer, only what feels right to you.

Fronted by a playful graphic of two caricatures—each crowned with their bar of choice and standing side by side—the design captures what cycling is really about: different approaches, same passion.

Built for life on and off the bike, this collection blends comfort, durability, and a bit of well-earned humor for riders who appreciate both the ride and the culture around it.